Search with no results
A shopper searches a store and gets nothing back.
The problem
The page says only No results. The shopper cannot tell if the search was too narrow or if something broke, and has nowhere to go next.
First version
blue ceramic mug large
No results
Improved
Nothing matches "blue ceramic mug large"
Too many words can hide good matches. Try fewer words, or pick one below.
What changed
- 1
Say why
The message names the likely reason in plain words.
- 2
Offer a next step
One clear button and a few ideas help the shopper try again right away.
- 3
Tell a failure from an empty result
When the search itself fails, the message says so and offers to retry.
The result
A dead end becomes a short conversation: here is what happened, and here is what to try next.